With most families having to provide with multi incomes for one household, a big trend in mid 2017 to present day is “Online Ordering.”
Most people feed off of the convenience you get from ordering your groceries online and picking it up within the hour down at their local grocery store. Another big trend is meal prep – or meal kits like BlueApron or Hello Fresh! – that has changed the game with having the option to just pop a pre-made meal in the oven or on the stove.
With the growing amount that online ordering has created for convenience will be a much higher demand for refrigerated items.
Sources: “How Home Delivery and Fresh Foods Are Changing Refrigerated Transport.” TopNews – Drivers – TopNews – TruckingInfo.com, www.truckinginfo.com/channel/fleet-management/article/story/2018/04/how-home-grocery-delivery-and-the-focus-on-fresh-are-changing-refrigerated-transportation.aspx.